Glossary / UX Design Fundamentals
The percentage of visitors who land on a page and leave without taking any further action. A high bounce rate often signals a mismatch in content, messaging, speed, or clarity.
Definition
The percentage of visitors who land on a page and leave without taking any further action. A high bounce rate often signals a mismatch in content, messaging, speed, or clarity.
Reducing bounce rate increases the number of visitors who actually engage with your product or content.
More terms
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