Services / Product Redesign

New product feel.
Same loyal users.

You have users, but the product doesn't feel right anymore. Onboarding is clunky, the dashboard overwhelms, and competitors that launched after you look sharper.

most teams

The trap

Redesigns fail when they start with screens. Users don't leave because your buttons are old. They leave because the path to value got buried under two years of shipped features. We audit first - at no extra cost - find where the money actually leaks, and redesign those flows in order of impact, so you don't risk the whole product to fix part of it.

The design problem

A redesign should reduce product debt, not replace familiarity with novelty.

We audit evidence, separate valuable habits from accidental complexity and roll out a stronger product foundation in buildable stages.

we've heard this before

Sound familiar

"Two years of shipped features and now it's a maze."

"New users churn before they get it. Old users just tolerate it."

"We're embarrassed to demo it next to competitors."

"Every redesign quote wants to burn it down and start over."

Who hires us for this

The brief changes by role. The need for clarity does not.

We work with the person accountable for the decision and bring users and implementation teams into the right moments.

01

SaaS founder

The product has grown beyond its original MVP

Redesign before debt slows the next stage.

02

Head of Product

Activation or adoption points to structural friction.

Prioritise change using evidence.

03

Engineering manager

Duplicated patterns make maintenance harder.

Create a shared product foundation.

What you get

A complete path from uncertainty to implementation.

The depth adapts to your product stage and the decision the work must support.

01

UX audit & analytics

Where users drop and revenue leaks, found before any redesign. Included.

02

Redesign roadmap

Flows ranked by impact and effort, so improvements compound.

03

Redesigned core flows

Onboarding, dashboard and billing rebuilt without breaking habits.

04

Updated design system

The new direction captured as tokens and components.

05

Migration plan

Ship the new experience without a revolt from existing customers.

06

Build support

We can implement the redesign, not just deliver Figma.

A fit if

  • You have real users and usage data
  • A metric is stuck: activation, retention, conversion
  • You can ship changes within a quarter
  • You want evidence before opinions

Not the right time if

  • The product launched last month
  • You want a coat of paint, not new flows
  • No one can access the analytics
  • The roadmap is frozen for a year

trial first

Process

Step 1

Audit

Analytics, session recordings and interviews. We find where users drop and why.

Step 2

Prioritize

Flows ranked by revenue impact. You approve the order before design.

Step 3

Redesign

High-fidelity screens for the highest-leverage flows first. Weekly reviews.

Step 4

Ship & measure

Rollout plan, design QA, metrics check at 60 and 90 days.

3-day trial

Free trial

One real screen, designed. See how we work before any commitment.

The trial

Test us with a free 3-day trial

Every designer is on our team - no freelancers. Give us one real task and see.

01

Pick the task

Pick a small part of your existing product.

02

We solve it

We solve one real design challenge on it.

03

Watch us work

See our process, speed and communication.

04

Choose what next

Continue with a pod - or keep the work, no hard feelings.

Trust

Design partner

3months

Every designer trained on SaaS UX before client work

1:1

One dedicated designer, embedded like your own hire

Lead

Head of Design reviews everything that ships

40+

SaaS & AI products designed and built

Quick answers

Before you ask.

What does the 3-day trial include?

We redesign one real screen or flow so you see the lift before committing. No card, keep the work.

Will a redesign upset existing users?

Handled right, no. We keep familiar patterns where they work and change only what leaks value. The migration plan covers communication.

How long does it take?

Most core-flow redesigns run 8-12 weeks. A full overhaul is longer, and we'll tell you honestly if you need one.

What results do teams see?

Typically 20-50% improvement in activation, retention or NPS within 60-90 days of shipping.

Do we have to redesign everything?

No, and usually you shouldn't. We rank flows by impact and start at the top.

Chat with founder