Glossary / UX Design Fundamentals
The percentage of users who complete a desired action, like starting a trial, booking a demo, or making a purchase. If 100 people visit a page and 5 convert, the conversion rate is 5 percent.
Definition
The percentage of users who complete a desired action, like starting a trial, booking a demo, or making a purchase. If 100 people visit a page and 5 convert, the conversion rate is 5 percent.
Improving conversion rate increases revenue without increasing traffic spend.
More terms
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