Glossary / UX Design Fundamentals
A deceptive design technique that nudges users into actions they did not intend, such as hidden cancellations, misleading urgency, or pre-checked consent boxes. It may improve short-term numbers but damages trust.
Definition
A deceptive design technique that nudges users into actions they did not intend, such as hidden cancellations, misleading urgency, or pre-checked consent boxes. It may improve short-term numbers but damages trust.
Dark patterns create legal risk, user frustration, and long-term brand damage.
More terms
Comparing two versions of a design to see which one performs better with real users. You change one variable, like a headline, CTA, or layo…
The portion of a web page visible without scrolling. It is the first screen users see, which makes it the highest-impact real estate on the…
Designing digital products so people with disabilities can use them, including users with visual, motor, cognitive, or hearing impairments.…
