Glossary / SaaS Product & Business Metrics
The total revenue a customer generates over the full relationship with your company. It is commonly estimated using average revenue multiplied by average lifespan.
Definition
The total revenue a customer generates over the full relationship with your company. It is commonly estimated using average revenue multiplied by average lifespan.
LTV tells you how much a customer is worth and helps frame sustainable acquisition spend.
More terms
Comparing two versions of a design to see which one performs better with real users. You change one variable, like a headline, CTA, or layo…
The portion of a web page visible without scrolling. It is the first screen users see, which makes it the highest-impact real estate on the…
Designing digital products so people with disabilities can use them, including users with visual, motor, cognitive, or hearing impairments.…
