Glossary / UX Design Fundamentals

What is Mental Model?

The expectations users bring to a product based on prior experience. Products feel intuitive when they align with those expectations and confusing when they break them without a good reason.

Definition

The expectations users bring to a product based on prior experience. Products feel intuitive when they align with those expectations and confusing when they break them without a good reason.

Why it matters

Matching mental models reduces friction and makes products easier to learn.

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