Glossary / UX Design Fundamentals
A fictional but research-informed representation of a key user type, including goals, motivations, behaviors, and pain points. Personas help teams design for real user needs rather than their own assumptions.
Definition
A fictional but research-informed representation of a key user type, including goals, motivations, behaviors, and pain points. Personas help teams design for real user needs rather than their own assumptions.
Personas keep product decisions grounded in actual audience needs.
More terms
Comparing two versions of a design to see which one performs better with real users. You change one variable, like a headline, CTA, or layo…
The portion of a web page visible without scrolling. It is the first screen users see, which makes it the highest-impact real estate on the…
Designing digital products so people with disabilities can use them, including users with visual, motor, cognitive, or hearing impairments.…
