Glossary / SEO & Content Marketing
The underlying goal behind a search query, such as learning something, comparing options, navigating to a site, or taking action. Strong content matches the intent behind the query, not just the keyword.
Definition
The underlying goal behind a search query, such as learning something, comparing options, navigating to a site, or taking action. Strong content matches the intent behind the query, not just the keyword.
Content that misses search intent rarely ranks well or converts well.
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