Glossary / UX Design Fundamentals

What is Time-to-Value (TTV)?

The time it takes a new user to experience your product's core value. For a SaaS product, that might mean seeing a first report, launching a workflow, or inviting a teammate.

Definition

The time it takes a new user to experience your product's core value. For a SaaS product, that might mean seeing a first report, launching a workflow, or inviting a teammate.

Why it matters

Shorter time-to-value increases activation and lowers early drop-off.

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