Definition
The percentage of customers who cancel in a given period. In subscription businesses, churn compounds quickly and can quietly wipe out growth.
Why it matters
Lower churn has a massive effect on lifetime revenue and business health.
Glossary / SaaS Product & Business Metrics
What is Churn Rate?
The percentage of customers who cancel in a given period. In subscription businesses, churn compounds quickly and can quietly wipe out growth.
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