Glossary / UX Design Fundamentals
A visual map of every touchpoint a customer has with your product, from discovery through onboarding, usage, support, renewal, or churn. It highlights moments of friction, delight, and confusion.
Definition
A visual map of every touchpoint a customer has with your product, from discovery through onboarding, usage, support, renewal, or churn. It highlights moments of friction, delight, and confusion.
Journey maps expose experience gaps that teams often miss when looking only at individual screens.
More terms
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