Services / AI Product UX

AI has a trust problem.
We design for it.

Your model works. But black-box outputs scare non-technical users away. An answer nobody trusts is an answer nobody uses - and trust is a design problem before it's a model problem.

most teams

The trap

Most agencies treat AI products like regular software. They're not. Users need to know why the AI decided, how sure it is, and what happens when it's wrong. Miss those and adoption stalls no matter how good the model is. We design the trust layer - the part that turns an accurate model into a product people actually rely on - and can build it too.

The design problem

Users don't trust what they can't predict.

AI products fail on hesitation, not features - unclear inputs, invisible reasoning, outputs users can't verify. We design for trust: what the system is doing, why, and what happens if it's wrong.

we've heard this before

Sound familiar

"The model is accurate, but users don't believe it."

"People override the AI even when it's right."

"When the AI is wrong, the whole interface falls apart."

"Our agency designed it like regular software. It isn't."

Who hires us for this

The brief changes by role.
The need for clarity does not.

We work with the person accountable for the decision and bring users and implementation teams into the right moments.

01

AI founder

Users try it once, don't understand the output, and don't come back.

Get an interface that explains itself, so trust builds instead of eroding.

02

Head of Product

The model works, but users can't tell when to trust it and when to double-check.

Get UX that makes confidence, uncertainty and errors visible.

03

Engineering leader

Devs are inventing loading states, fallbacks and error messages on the fly.

Get the AI-specific UX patterns - latency, uncertainty, failure - decided upfront.

What you get

A complete path from uncertainty to implementation.

The depth adapts to your product stage and the decision the work must support.

01

Explainability patterns

Show why the AI decided, not just what it decided.

02

Confidence indicators

Visual signals for how sure a prediction is - act accordingly.

03

Error-state design

The AI will be wrong sometimes. The interface shouldn't fall apart.

04

Human-in-the-loop flows

Clean handoffs between automation and human review.

05

Progressive disclosure

The right complexity for the right user at the right moment.

06

AI data visualization

ML outputs made scannable. People act on what they can read.

A fit if

  • The model works but adoption lags
  • Users are non-technical and skeptical
  • Outputs drive real decisions with real stakes
  • You measure trust, not just accuracy

Not the right time if

  • The AI is a demo, not a product yet
  • Users are all ML engineers who read logs

trial first

Process

Step 1

Trust audit

Where users hesitate, ignore or override the AI. Mapped from data.

Step 2

Pattern design

Explainability, confidence and error patterns for your model's behavior.

Step 3

Prototype & test

The trust layer tested with skeptical users before code.

Step 4

Ship & measure

Adoption and override rates tracked after launch.

3-day trial

Free trial

One real screen, designed. See how we work before any commitment.

The trial

Test us with a free 3-day trial

Every designer is on our team - no freelancers. Give us one real task and see.

01

Pick the task

Pick a small part of your existing product.

02

We solve it

We solve one real design challenge on it.

03

Watch us work

See our process, speed and communication.

04

Choose what next

Continue with a pod - or keep the work, no hard feelings.

Trust

Design partner

3months

Every designer trained on SaaS UX before client work

1:1

One dedicated designer, embedded like your own hire

Lead

Head of Design reviews everything that ships

40+

SaaS & AI products designed and built

Quick answers

Before you ask.

What does the 3-day trial include?

We design one AI interaction - an explainability or confidence pattern - so you see the approach. No card.

Have you designed AI products before?

Yes. Clair AI's support agent, BluePen's screenless product, and a 15-day AI dashboard sprint, among others.

Does this apply to copilots and agents?

Especially those. Anything where a prediction drives a user decision needs a trust layer.

Can you build it too?

Yes. Streaming, confidence and fallback subtleties survive better when the same team designs and builds.

What if our model is still changing?

Good - the trust layer should be designed alongside it, including how it behaves when uncertain.

Chat with founder